What Is SEO In Digital Marketing Top 4 tricks of SEO Read Now

 



Introduction



The SEO is Search Engine Optimization. It is a process by which a website or web page is optimized to achieve higher rankings in search engine results. The main objective of SEO is to increase the visibility of the website and bring it higher in the search engine result pages, so that more and more people can see it and click on it. 

Elements Of SEO:- 

  • Keyword Research :- 

You need to know the words that users search most  keywords and identify the phrases that people search for on search engines. These keywords are used in the content of the website.


  • On-Page SEO :- 

In this, the underlying elements of the website are optimized such as content, meta tags, meta description, permalink, internal link, external 

link, Focus Keyword, headings, URL structure, and images.


  • Off-Page SEO :- 

It is not access necessary to bring traffic to other websites, it includes factors outside the website such as backlinks, social media marketing, and guest posting, ads, Youtube, Email, Whatsapp, SMS, PDF, etc.


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Why Is SEO Important 


  • Higher Ranking :-  

Higher search engine results (SERPs) means that whoever creates your content will rank higher because users will see the above post, and when your website is on top, then only traffic will come to your website.


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  • Credibility And Authority :- 

Reliability and Authority The meaning of high ranking website is that whatever contant you make, users it is right for you.And your content is better than other content so you rank high in SEO, this is where you think that users will come to your websites so that the information they want can be found on your site.



Understand the Basic Principles of SEO 


  • Content Quality:- 

Write high quality and useful content and posts that can answer all the questions of your users and your content answers all the questions that users want.


  • Website Speed :- 

Increase website loading speed. So that users do not face problems in downloading or searching your website, so that users spend more time on your site.


  • Heading Tags :- 

Use H1, H2, H3 tags properly. So that users can easily read your content, or even feel like reading it


  • Image Optimization:- 

Be sure to use Alt text for images and optimize the image size so that users can see your entire image.


  • Internal Linking :- 

Use proper linking between pages inside the website so that users get more information and spend more time on your website.


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  • Meta Description & Title Tag :- 

Create separate and related title tags for each page so that users understand from the title that there is content on the topic, and include meta description details.


  • External Link :- 

Make sure to include external links, this will make our website better and end users will go to external links.


  • SSL Certificate :- 

If you have a website, you must shift it from http to https, this will add security to your website so that hackers cannot hack your site.


  • Sitemap :- 

Create XML sitemap, this will save your time and submit it in Google Search Console so that Google can check the URL of your entire post in one time.


       Stay updates constantly 


  • SEO Blogs and News Read SEO blogs and news regularly so that you can know about the new trends and updates and update your blogs so that your users get new updates.


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